Commercial Success
Dae Jang Geum has experienced extensive success throughout Asia, in places such as China, Taiwan, Hong Kong, Malaysia, Singapore, Brunei, Japan, Indonesia, Philippines, Thailand and Vietnam, further continuing the “Korean wave” cultural fever that has gripped Asia since the early 2000s. It has been shown in Australia, the United States, Sweden, Russia, Iran, Saudi Arabia, Turkey, Peru, Colombia, Egypt, Romania, Canada, India, Israel, Hungary and New Zealand.
Dae Jang Geum was first shown in South Korea from 15 September 2003 to 23 March 2004 on MBC where it was the top program with an average viewer rate of 45.8% and an all-time high of 57.1%. It is the highest rated drama in South Korean history.
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