Brand Franchise
The customer franchise is, to all practical intents, the external alter ego of the brand, and hence can be seen as the mirror image of the brand franchise. The brand is how the producer typically sees the (internal) investment. The customer franchise is the outcome of that internal investment; the counterbalancing entry with the customers.
Read more about this topic: Customer Franchise
Famous quotes containing the words brand and/or franchise:
“Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.”
—George Eliot [Mary Ann (or Marian)
“...feminism differs from reform of any kind, even franchise reform. Feminists, I should say, are not reformers at all, but rather intellectual biologists and psychologists.”
—Rheta Childe Dorr (1866–1948)