A customer franchise refers to the cumulative image of a product, held by the consumer, resulting from long exposure to the product or marketing of the product.
Read more about Customer Franchise: Overview, Cumulative Impact, Brand Franchise
Famous quotes containing the words customer and/or franchise:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“Many famous feet have trod
Sublunary paths, and famous hands have weighed
The strength they have against the strength they need;
And famous lips interrogated God
Concerning franchise in eternity....”
—Philip Larkin (1922–1986)