A customer franchise refers to the cumulative image of a product, held by the consumer, resulting from long exposure to the product or marketing of the product.
Read more about Customer Franchise: Overview, Cumulative Impact, Brand Franchise
Famous quotes containing the words customer and/or franchise:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“To-day women constitute the only class of sane people excluded from the franchise ...”
—Mary Putnam Jacobi (1842–1906)