Crunk

Crunk, or krunk, is a music style that originated in Memphis, Tennessee in the mid-to-late 1990s and gained mainstream success around 2003–04. Performers of crunk music are sometimes referred to as crunksters. An archetypal crunk track most frequently uses a drum machine rhythm, heavy bassline, and shouting vocals, often in call and response manner. The term crunk is also used as a blanket term to denote any style of southern hip hop, a side effect of the genre's breakthrough to the mainstream. The word derives from a slang past-tense form, crunk, of the verb to crank (as in the phrase "crank up"), but has also been popularly assumed to mean "crazy drunk", after association with Crunk Juice, a brand of strong alcoholic beverage associated with the music genre.