Real Time Personalization and Variable Data Printing
Real Time personalization (RTP) is an innovative way to looking at cross media marketing. RTP has the ability to see who visits each webpage. In addition, if companies have the ability to see a website viewed by a potential customer, then the company can quickly personlize what the customer is looking and make appeals to a certain product. After a real time personalization search, a business plan is created to fit each potential customer. When a potential buyer is looking at a company's advertisement, a popup add usually appears. Every product that a customer accepts, five to seven linked advertisement pages popup. RTP captures these acceptance rates, locate advertising company, and supplies the information necessay for the next step in the business plan. Variable Data Printing (VDP) constantly modernizes and enhances the communication between the marketing company and their customers. In addition, if a campaign is personalized and directed to a specific audience, then more customers will typically buy the product. Therefore, VDP creates a cycle of increases profitability, raising brand awareness, and gaining prospective sales. All of these elements are needed to enhance the marketing of products.
Read more about this topic: Cross-media Marketing
Famous quotes containing the words real, time, variable, data and/or printing:
“The real and lasting victories are those of peace, and not of war.”
—Ralph Waldo Emerson (18031882)
“The first sparrow of spring! The year beginning with younger hope than ever!... What at such a time are histories, chronologies, traditions, and all written revelations? The brooks sing carols and glees to the spring.”
—Henry David Thoreau (18171862)
“Walked forth to ease my pain
Along the shore of silver streaming Thames,
Whose rutty bank, the which his river hems,
Was painted all with variable flowers,”
—Edmund Spenser (1552?1599)
“To write it, it took three months; to conceive it three minutes; to collect the data in itall my life.”
—F. Scott Fitzgerald (18961940)
“The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.”
—Marshall McLuhan (19111980)