Release
"Counterfeit" was released as a single in 1997 prior to the release of Three Dollar Bill, Yall$, and was the first single released from the album. It featured the album versions of the songs "Counterfeit" and "Nobody Loves Me", and a shorter edit of "Counterfeit" intended for radio airplay. A second single of the song was released in 1999 under the title "Counterfit Countdown", containing three remixes and the album and radio edits of the song.
The band filmed a music video for the song depicting a teenage boy with bleached hair who is harassed by others. Wanting to fit in, he starts by cutting his hair short. He then takes his shirt off, and starts to cover himself with a black tar-like substance. He puts on a fly mask, as he continues to cover himself with the tar, with Durst watching him in the background with a disgusted look on his face. The boy then exits his room and comes down the stairs, now mutated into some sort of human fly. He enters the kitchen, where his family simply ignores him. He jumps onto the kitchen table, and begins to throw around the food on the table, while rubbing some into his face.
Interscope Records proposed to the band that the label pay 5,000 to guarantee that a Portland radio station play the song "Counterfeit" fifty times, preceded and concluded with an announcement that the air time was paid for by Interscope. The paid air time was criticized by the media, who saw it as "payola". The band's manager Jeff Kwatinetz later termed the plan as a "brilliant marketing move". Durst stated, "It worked, but it's not that cool of a thing."
Read more about this topic: Counterfeit (song)
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