The Cotton Research and Promotion Act was an act passed by the United States Congress in 1966 in response to the declining market of cotton, in order to build consumer demand and "sell the story of American upland cotton". Cotton's share of the total retail and home furnishings market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low of 34 percent.
A commercial advertising program began in 2002 especially targeted at women 18 to 34, with the slogan "The feel of cotton".
Famous quotes containing the words cotton, research, promotion and/or act:
“We are constituted a good deal like chickens, which, taken from the hen, and put in a basket of cotton in the chimney-corner, will often peep till they die, nevertheless; but if you put in a book, or anything heavy, which will press down the cotton, and feel like the hen, they go to sleep directly.”
—Henry David Thoreau (1817–1862)
“The research on gender and morality shows that women and men looked at the world through very different moral frameworks. Men tend to think in terms of “justice” or absolute “right and wrong,” while women define morality through the filter of how relationships will be affected. Given these basic differences, why would men and women suddenly agree about disciplining children?”
—Ron Taffel (20th century)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“The machine unmakes the man. Now that the machine is perfect, the engineer is nobody. Every new step in improving the engine restricts one more act of the engineer,—unteaches him.”
—Ralph Waldo Emerson (1803–1882)