The Cotton Research and Promotion Act was an act passed by the United States Congress in 1966 in response to the declining market of cotton, in order to build consumer demand and "sell the story of American upland cotton". Cotton's share of the total retail and home furnishings market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low of 34 percent.
A commercial advertising program began in 2002 especially targeted at women 18 to 34, with the slogan "The feel of cotton".
Famous quotes containing the words cotton, research, promotion and/or act:
“It is remarkable with what pure satisfaction the traveler in these woods will reach his camping-ground on the eve of a tempestuous night like this, as if he had got to his inn, and, rolling himself in his blanket, stretch himself on his six-feet-by-two bed of dripping fir twigs, with a thin sheet of cotton for roof, snug as a meadow-mouse in its nest.”
—Henry David Thoreau (1817–1862)
“The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is “What does a woman want?””
—Sigmund Freud (1856–1939)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Giving words [is] an act of lovers.”
—François Rabelais (1494–1553)