The Japanese Ministry of the Environment (MOE) began advocating the Cool Biz campaign in summer 2005 as a means to help reduce electric consumption by limiting use of air conditioning. This idea was proposed by then-MOE minister Yuriko Koike under the Koizumi cabinet.
Read more about Cool Biz Campaign: Plan, Result of Cool Biz Campaign, Economic Results, Warm Biz, Super Cool Biz, Cool Biz Outside Japan
Famous quotes containing the words cool and/or campaign:
“A favorite of outdoor alcoholics, connoisseurs and Fundamentalists, these pills turn water into wine. In 10 minutes the most fetid swamp scum in the forest can become modest red, elusive and light on first taste, yet playful—one might say a trifle impudent—on the afterbite. Saves pack space by eliminating need for bulky corkscrew, decanter and bottles. Store pills on their sides in a cool dark place.”
—Alfred Gingold, U.S. humorist. Items From Our Catalogue, “Wine Pills,” Avon Books (1982)
“The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
—John Jay Chapman (1862–1933)