The Japanese Ministry of the Environment (MOE) began advocating the Cool Biz campaign in summer 2005 as a means to help reduce electric consumption by limiting use of air conditioning. This idea was proposed by then-MOE minister Yuriko Koike under the Koizumi cabinet.
Read more about Cool Biz Campaign: Plan, Result of Cool Biz Campaign, Economic Results, Warm Biz, Super Cool Biz, Cool Biz Outside Japan
Famous quotes containing the words cool and/or campaign:
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