Cool Biz Campaign

The Japanese Ministry of the Environment (MOE) began advocating the Cool Biz campaign in summer 2005 as a means to help reduce electric consumption by limiting use of air conditioning. This idea was proposed by then-MOE minister Yuriko Koike under the Koizumi cabinet.

Read more about Cool Biz Campaign:  Plan, Result of Cool Biz Campaign, Economic Results, Warm Biz, Super Cool Biz, Cool Biz Outside Japan

Famous quotes containing the words cool and/or campaign:

    Thou art come at length
    more beautiful
    than any cool god....
    Hilda Doolittle (1886–1961)

    Dianne’s not one of the boys, but she’s not one of the girls, either.
    Marcia Smolens, U.S. political campaign aide. As quoted in Dianne Feinstein, ch. 15, by Jerry Roberts (1994)