The Japanese Ministry of the Environment (MOE) began advocating the Cool Biz campaign in summer 2005 as a means to help reduce electric consumption by limiting use of air conditioning. This idea was proposed by then-MOE minister Yuriko Koike under the Koizumi cabinet.
Read more about Cool Biz Campaign: Plan, Result of Cool Biz Campaign, Economic Results, Warm Biz, Super Cool Biz, Cool Biz Outside Japan
Famous quotes containing the words cool and/or campaign:
“Let the palings of her bed
Be quince and box-wood overlaid
with the scented bark of yew.
That all the wood in blossoming,
May calm her heart and cool her blood
For losing of her maidenhood.”
—Hilda Doolittle (1886–1961)
“The winter is to a woman of fashion what, of yore, a campaign was to the soldiers of the Empire.”
—Honoré De Balzac (1799–1850)