The Japanese Ministry of the Environment (MOE) began advocating the Cool Biz campaign in summer 2005 as a means to help reduce electric consumption by limiting use of air conditioning. This idea was proposed by then-MOE minister Yuriko Koike under the Koizumi cabinet.
Read more about Cool Biz Campaign: Plan, Result of Cool Biz Campaign, Economic Results, Warm Biz, Super Cool Biz, Cool Biz Outside Japan
Famous quotes containing the words cool and/or campaign:
“While yet it is cold January, and snow and ice are thick and solid, the prudent landlord comes from the village to get ice to cool his summer drink; impressively, even pathetically, wise, to foresee the heat and thirst of July now in January,—wearing a thick coat and mittens! when so many things are not provided for. It may be that he lays up no treasures in this world which will cool his summer drink in the next.”
—Henry David Thoreau (1817–1862)
“The winter is to a woman of fashion what, of yore, a campaign was to the soldiers of the Empire.”
—Honoré De Balzac (1799–1850)