Cool Biz Campaign - Plan

Plan

According to the Environment Ministry, central government ministries were to set air conditioner temperatures at 28°C until September. The Cool Biz dress code advises workers to starch collars so they stand up and to wear trousers made from materials that breathe and absorb moisture. Additionally, workers are encouraged to wear short-sleeved shirts without jackets or ties. Many workers, though, were confused about whether they should follow the new stipulations—many came to work with their jackets in hand and their ties in their pockets. Even those who liked the idea of dressing more casually sometimes became self-conscious during their commutes when they were surrounded by non-government employees who were all wearing standard business suits. Many government workers said they felt it was impolite not to wear a tie when meeting counterparts from the private sector.

All of the government leaders practiced Cool Biz. Prime Minister Koizumi was frequently interviewed without a tie or jacket, and this produced a significant advertising effect.

Read more about this topic:  Cool Biz Campaign

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