Define Market or Subject
The first step of the method is to define a particular market (or subject) one wishes to analyze and focus all analysis techniques on what was defined. A subject, for example, can be a newly proposed product idea.
Read more about this topic: Context Analysis
Famous quotes containing the words define, market and/or subject:
“It is difficult for a woman to define her feelings in language which is chiefly made by men to express theirs.”
—Thomas Hardy (1840–1928)
“Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.”
—Marshall McLuhan (1911–1980)
“There is a social respect necessary in company: you may start your own subject of conversation with modesty, taking care, however, de ne jamais parler de cordes dans la maison d’un pendu.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)