Define Market or Subject
The first step of the method is to define a particular market (or subject) one wishes to analyze and focus all analysis techniques on what was defined. A subject, for example, can be a newly proposed product idea.
Read more about this topic: Context Analysis
Famous quotes containing the words define, market and/or subject:
“The smaller the person, the less we worry about his dignity. Sometimes we even find the idea a little ludicrous as if smallness and inexperience were incompatible with anything so majestic as human dignity....Yet children have a great sense of their own dignity. They couldn’t define what it is but they know when it has been violated.”
—Leontine Young (20th century)
“When General Motors has to go to the bathroom ten times a day, the whole country’s ready to let go. You heard of that market crash in ‘29? I predicted that.... I was nursing a director of General Motors. Kidney ailment, they said; nerves, I said. Then I asked myself, “What’s General Motors got to be nervous about?” “Overproduction,” I says. “Collapse.””
—John Michael Hayes (b. 1919)
“Virtue and vice suppose the freedom to choose between good and evil; but what can be the morals of a woman who is not even in possession of herself, who has nothing of her own, and who all her life has been trained to extricate herself from the arbitrary by ruse, from constraint by using her charms?... As long as she is subject to man’s yoke or to prejudice, as long as she receives no professional education, as long as she is deprived of her civil rights, there can be no moral law for her!”
—Flora Tristan (1803–1844)