ERG Theory
ERG Theory is similar to the famous Maslow’s Hierarchy of Needs. Existence, or physiological, needs are at the base. These include the needs for things such as food, drink, shelter, and safety. Next come Relatedness Needs, the need to feel connected to other individuals or a group. These needs are fulfilled by establishing and maintaining relationships.
At the top of the hierarchy are Growth Needs, the needs for personal achievement and self-actualization. If a person is continually frustrated in trying to satisfy growth needs, relatedness needs will remerge. This phenomenon is known as the frustration-regression process.
Read more about this topic: Content Theory
Famous quotes containing the word theory:
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—Jean Baudrillard (b. 1929)