America Saves
America Saves is a campaign of the Consumer Federation of America (CFA). America Saves is a nationwide campaign that assists and encourages individuals to save money, reduce spending, and "build wealth." The campaign is a social marketing effort that seeks to stimulate behavior change, similar to other social marketing efforts to reduce smoking, curtail drunk driving, and promote wearing seat belts.
Launched in Cleveland in 2001, America Saves campaigns have expanded to over 52 communities, enrolled almost 216,313 savers, and involved over 2,000 organizations in supporting local, regional and state wide campaigns. Banks and credit unions are offering low minimum balance, no-fee savings accounts. In order to enroll as a Saver, individuals commit to a savings plan that identifies a savings goal.
Examples of local campaigns include (among others) Cleveland Saves, Philadelphia Saves, and Milwaukee Saves. Regional campaigns include Silicon Valley/South Bay Saves, Northwoods Saves, and Okaloosa County Saves. And, statewide campaigns have been organized in Tennessee, Georgia, Kansas, North Carolina, Louisiana, Arizona (based in Phoenix), and Delaware. In addition to individual campaigns, America Saves plans and implements initiatives related to particular populations--youth, faith-based organizations, military personnel, African Americans, Hispanic Americans; and, to specific savings strategies-- homeownership, tax refunds, at work saving, and car purchases.
With the American Savings Education Council, America Saves organizes an annual "America Saves Week" where they encourage new individuals to join the campaign and existing members to assess their goals. During Saves Weeks, America Saves comes together with its partners (Federal Reserve Board, Cooperative Extension, Department of Defense, etc.) as well as its locally run campaigns. These organizations work during the week to assist individuals to manage their existing funds, participate in informational workshops, and to create savings accounts.
Read more about this topic: Consumer Federation Of America
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