New biotechnology firms often lack the complementary assets to commercialize their innovations and thus form collaborative partnerships with large incumbent firms who do possess the necessary complementary assets such as manufacturing capabilities, marketing channels, brand name, etc. (Rothaermel, 2001)
RC Cola was the first firm to commercialize both diet cola and cola in a can. However, rivals Coca Cola and Pepsi soon imitated this and beat RC Cola out of the market based on their superior marketing capabilities and brand name recognition, i.e. their complementary assets (Teece 1986) .
Read more about this topic: Complementary Assets
Other articles related to "examples, example":
... Tatira has given a number of examples of proverbs used in advertising in Zimbabwe ... However, unlike the examples given above in English, all of which are anti-proverbs, Tatira's examples are standard proverbs ... are meant to make a potential customer smile, in one of the Zimbabwean examples "both the content of the proverb and the fact that it is phrased as a proverb secure the idea of a ...
... For example, an acronym is a word formed from the initial letter or letters of each of the successive parts or major parts of a compound term (as radar) ... In the examples ananym and metanym, the correct forms (anonym and metonym) were pre-occupied by other meanings ... Other, late 20th century examples, such as hypernym and characternym, are typically incorrectly formed neologisms for which there are more traditional words formed in -onym (hyperonym and charactonym) ...
... Examples include the British Daring class, US Forrest Sherman-class, and the Soviet Kotlin-class destroyers ... Examples include the US FRAM I programme and the British Type 15 frigates converted from fleet destroyers ... Examples include the Soviet Kashin-class, the British County class, and the American Charles F ...
... For example, a shop might give away its stock in its promotion, but producing these goods would still have required the use of scarce resources ... Examples include ideas and works that are reproducible at zero cost, or almost zero cost ... For example, if someone invents a new device, many people could copy this invention, with no danger of this "resource" running out ...
... though /oʊ/ as in toe (other examples dough) tough /ʌf/ as in cuff (other examples rough, enough) cough /ɒf/ as in off (other examples Gough (name, some pronunciations)) hiccough (a now uncommon ...
Famous quotes containing the word examples:
“It is hardly to be believed how spiritual reflections when mixed with a little physics can hold peoples attention and give them a livelier idea of God than do the often ill-applied examples of his wrath.”
—G.C. (Georg Christoph)
“In the examples that I here bring in of what I have [read], heard, done or said, I have refrained from daring to alter even the smallest and most indifferent circumstances. My conscience falsifies not an iota; for my knowledge I cannot answer.”
—Michel de Montaigne (15331592)
“There are many examples of women that have excelled in learning, and even in war, but this is no reason we should bring em all up to Latin and Greek or else military discipline, instead of needle-work and housewifry.”
—Bernard Mandeville (16701733)