Theory
In an article first published in French in 1985 and available online in English, Fred Forest outlines the purpose of Communication Aesthetics:
“Electrical, electronic and computer technology have now brought us firmly into communication society. This technology is at the heart of changes tha that have come about in social reorganization over a century, thus modifying not only our physical environment but also our mental system of representation. Electricity, electronics and computers today provide artists with new instruments of creation. The way our surroundings are being transformed in this direction a little more each day, together with our continually evolving adjustment with an ever-changing reality, is doubtless what is most important. This is why we must constantly reconsider our perceptions in order to apprehend the world in which we live.”
In short, Communication Aesthetics claims that a concomitant evolution in technologies of communication and strategies in art would have democratized (and thus demystified) the means of artistic production thus replacing the purpose of art as material production with the purpose of art as social interaction: “the artist now intervenes directly on reality, that is to say the carries out his symbolic and aesthetic activity using different means from those he has used up to now.” But Communication Aesthetics pushing this position further, by calling for an interactive intervention on reality, one that plays with the spectator in both meanings of the phrase.
This play is in turn a form of power play as it questions the labelling and limitations of figures of authority. The political ramifications of Communication Aesthetics are openly acknowledged by the founders, indeed they are called for: “In turn, the artist becomes a " social operative ", he becomes a social performer. The scaling down and the provocation of power, and its recuperation as a form of play, belong to the field of art. The responsible artist knows this power as his, and confronts the surrounding world with it.”
The socio-political position-taking goes further still, as the artists call for the recognition of the formative as well as informative nature of technology, and particularly information technologies: “It must be admitted once and for all that the history and genesis of the configurations of the imaginary are indelibly engraved int the "technologies" upon which our perception is utterly dependent - and thus today engraved in the "technologies" of communication.” It is this analysis of the formal and functional aspects of communication that Communication Aesthetics calls for.
Communication Aesthetics pushes the psycho-physiological implications of technological innovations further still, elaborating on their concomitant modification of our concepts of Space and Time. Just as the auto mobile changed our approach and experience of home and locality, so too Communication Aesthetics posited that IT innovations would change our approach to human interaction. “The hooking-up of computers to each other, and also to other machines, is a fore-runner of the opening out of the telecommunications network and the abolition of certain constraints of distance.” And, once again, it is for the artist to understand and harness these modifications and constraints so as to engage with these evolutions in the name of communication: “We can but remark that all these transformations brought about by media systems are, without our knowing it, reorganising our whole system of aesthetic representation.”
Lastly, Communication Aesthetics engages with another more problematic implication of technological innovations, the increasing intangibility of perception and sensuality resulting from the rise of the virtual. Indeed, far from encouraging this lapse into asociality or asensuality, Communication Aesthetics seeks to frame these emerging problems rather than shy away from them. Once again, Communication Aesthetics seeks to lay claim to societal relevance and influence by allying communications innovations and artistic innovations on the levels both formally and functionally.
"The goal of Communication artists is certainly not to produce first level meanings, but above all to make us aware as to how, in the end, the generalised practice of Communication interreacts on the whole of our sensory system. This evolution is about to put into place the data for a " new awareness " at the edge of our perception, and then, along with new " ways of feeling ", it will open up new aesthetic paths."
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