The Future of TV Advertisements
The introduction of digital video recorders, such as TiVo, and services like Sky+, which allow the recording of television programs onto a hard drive, also enable viewers to fast-forward through advertisements or automatically skip commercials of recorded programs. Many speculate that television advertisements will be eliminated altogether, replaced by advertising in the TV shows themselves. Additional streaming services like Hulu require viewers to watch shorter advertisements with some changes like a countdown timer and tailoring to the viewers interests, asking interactive questions like "Is this ad relevant to you?".
Read more about this topic: Commercial Skipping
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