Commercial Skipping - History

History

For many years, video recorders manufactured for the Japanese market have been able to skip advertisements automatically, which is done by detecting when foreign language audio overdub tracks provided for many programmes go silent, as advertisements were broadcast with a single language only.

The first DVR which had a built-in Commercial skipping feature was ReplayTV with its "4000 Series" and "5000 Series" units. In 2002 five owners of the ReplayTV DVR sued the main television networks and movie studios, asking the federal judge to uphold consumers' rights to record TV shows and skip commercials claiming that features like commercial skipping help parents protect their kids from excessive consumerism. ReplayTV ended up filing for bankruptcy in 2003 after fighting a copyright infringement suit over the ReplayTV's ability to skip commercials.

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