Marketing Campaigns
Coca-Cola and Pepsi-Cola focused particularly on pop stars; notable soft drink promoters included Mariah Carey, KISS, Tina Turner, Britney Spears, Beyoncé Knowles, Pink, David Bowie, Rod Stewart, Jim Varney, Elvis Presley, Michael Jackson, Madonna, Spice Girls, Shakira and Ray Charles (for Pepsi) and Whitney Houston, Paula Abdul, Weird Al Yankovic, George Michael, Christina Aguilera, Max Headroom, and Elton John (for Coca-Cola).
Read more about this topic: Cola Wars
Famous quotes containing the word campaigns:
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)