The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.
Read more about Cola Wars: Competition, Marketing Campaigns, In Space, Cola Wars Today
Famous quotes containing the word wars:
“Now his wars on God begin;
At stroke of midnight God shall win.”
—William Butler Yeats (1865–1939)