The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.
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“Old France, weighed down with history, prostrated by wars and revolutions, endlesly vacillating from greatness to decline, but revived, century after century, by the genius of renewal!”
—Charles De Gaulle (1890–1970)