The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.
Read more about Cola Wars: Competition, Marketing Campaigns, In Space, Cola Wars Today
Famous quotes containing the word wars:
“Since wars begin in the minds of men, it is in the minds of men that the defences of peace must be constructed.”
—Constitution of the United Nations Educational, Scientific, and Cultural Organization (UNESCO)