Cola Wars

The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.

Read more about Cola Wars:  Competition, Marketing Campaigns, In Space, Cola Wars Today

Famous quotes containing the word wars:

    That doctrine [of peace at any price] has done more mischief than any I can well recall that have been afloat in this country. It has occasioned more wars than any of the most ruthless conquerors. It has disturbed and nearly destroyed that political equilibrium so necessary to the liberties and the welfare of the world.
    Benjamin Disraeli (1804–1881)