The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.
Read more about Cola Wars: Competition, Marketing Campaigns, In Space, Cola Wars Today
Famous quotes containing the word wars:
“O how wretched
Is that poor man that hangs on princes’ favors!
There is betwixt that smile we would aspire to,
More pangs and fears than wars or women have;
And when he falls, he falls like Lucifer,
Never to hope again.”
—William Shakespeare (1564–1616)