The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.
Read more about Cola Wars: Competition, Marketing Campaigns, In Space, Cola Wars Today
Famous quotes containing the word wars:
“Our national determination to keep free of foreign wars and foreign entanglements cannot prevent us from feeling deep concern when ideals and principles that we have cherished are challenged.”
—Franklin D. Roosevelt (1882–1945)