The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.
Read more about Cola Wars: Competition, Marketing Campaigns, In Space, Cola Wars Today
Famous quotes containing the word wars:
“I had the idea that there were two worlds. There was a real world as I called it, a world of wars and boxing clubs and children’s homes on back streets, and this real world was a world where orphans burned orphans.... I liked the other world in which almost everyone lived. The imaginary world.”
—Norman Mailer (b. 1923)