Physical Security of The Secret Recipe
After Dr. John S. Pemberton invented Coca-Cola in 1886, the formula was kept a close secret, only shared with a small group and not written down. In 1891, Asa Candler became the sole proprietor of Coca-Cola after purchasing the rights to the business. Then, in 1919, Ernest Woodruff and a group of investors purchased the Company from Candler and his family. To finance the purchase Woodruff arranged a loan and as collateral he provided documentation of the formula by asking Candler's son to commit the formula to paper. This was placed in a vault in the Guaranty Bank in New York until the loan was repaid in 1925. At that point, Woodruff reclaimed the secret formula and returned it to Atlanta and placed it in the Trust Company Bank, now SunTrust Bank, where it remained through 2011. On December 8, 2011, the Coca-Cola Company moved the secret formula to a purpose built vault in a permanent interactive exhibit at the World of Coca-Cola in Atlanta.
Read more about this topic: Coca-Cola Formula
Famous quotes containing the words physical, security, secret and/or recipe:
“The author’s conviction on this day of New Year is that music begins to atrophy when it departs too far from the dance; that poetry begins to atrophy when it gets too far from music; but this must not be taken as implying that all good music is dance music or all poetry lyric. Bach and Mozart are never too far from physical movement.”
—Ezra Pound (1885–1972)
“Those words freedom and opportunity do not mean a license to climb upwards by pushing other people down. Any paternalistic system that tries to provide for security for everyone from above only calls for an impossible task and a regimentation utterly uncongenial to the spirit of our people.”
—Franklin D. Roosevelt (1882–1945)
“Is it sin
To rush into the secret house of death
Ere death dare come to us?”
—William Shakespeare (1564–1616)
“The man must have a rare recipe for melancholy, who can be dull in Fleet Street.”
—Charles Lamb (1775–1834)