CNBC - Personalities and Coverage

Personalities and Coverage

Much of CNBC's on-air talent has been with the network for some time: Sue Herera and Scott Cohn joined CNBC at its inception, and remain on the air co-hosting Power Lunch and as senior correspondent respectively. Some personalities who joined CNBC from FNN in 1991, such as Ron Insana, Bill Griffeth and Joe Kernen, are also still with the channel. The network has of late sought to increase the profile of its on-air team with the launch of rival business station Fox Business Network - although CNBC's best known personality, Closing Bell host Maria Bartiromo, has for some time made regular appearances on other NBC News broadcasts such as The Today Show and has anchored the syndicated Wall Street Journal Report, other CNBC hosts such as Jim Cramer and Erin Burnett have also been used increasingly across NBC's output.

In addition to its roster of program anchors, CNBC employs a team of reporters who contribute across the network's business day programming, the majority of whom are based at CNBC's global headquarters in Englewood Cliffs. In addition, CNBC has staff permanently based at bureaus in Midtown Manhattan, Chicago, Washington, D.C., Los Angeles and San Jose (the latter referred to on air as "CNBC Silicon Valley"). Cost-cutting at NBC Universal's news divisions has seen some of these offices merged with those of NBC owned-and-operated stations: the Silicon Valley facility was moved from Palo Alto to the KNTV (NBC 11) newsroom in San Jose in January 2007 (occasionally KNTV reporters Scott Budman and Scott McGrew will now correspond for CNBC), while the Chicago bureau now shares a home with WMAQ (NBC 5). The network also has reporters posted at the New York Stock Exchange (where CNBC also has a set used for broadcasting Squawk on the Street, The Call and Closing Bell), NASDAQ MarketSite, NYMEX and the Chicago Board of Trade and Chicago Mercantile Exchange each day.