Commercial Success
Eventually, Butcher ended up in a partnership that sold his images to the wall décor departments of Sears, Wards, Pennys, etc. He eventually accrued around 200 employees and an office in Akron, Ohio and one in southern California. In order to increase sales, Butcher added color photography to his repertoire. The bulk of his photography during this time took place west of the Rocky Mountains and in the Pacific Northwest. This chapter of Butcher's life was filled with strife and stress; so much so that he moved onto a sailboat along with his wife.
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