History
Originally the cereal featured plain squares but currently features artificial "cinnamon swirl" coloration in each piece. Starting in 1987 there were three animated bakers as the mascots, none of which were originally named; the two besides Wendell are sometimes incorrectly credited as Bob and Quello. The other two bakers were considerably more youthful in appearance than Wendell. One of them was tall and thin with brown hair and the other had black hair and a stocky build. According to an inquiry response from General Mills Customer Service:
"These little guys were cute bakers complete with chef hats and aprons. Wendell was the only baker that was named, and due to consumer feedback, we chose to feature him as the 'Cinnamon Toast Baker' where he has remained in this title role since 1991."
Read more about this topic: Cinnamon Toast Crunch
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