History
The site was launched in 2001 under the name Film Hobbit, its original name attributed to founder Josh Tyler's love of movies and The Lord of the Rings. Over the next few years the site expanded by adding associate contributors and editors and now has an active staffing of around 30, some contributing to the site full time, others part-time.
In 2004 the site was relaunched under the Cinema Blend name in an attempt to move away from the now completed Lord of the Rings series and to position itself better as a serious hub for movie news and reviews. In June 2008, the site was nominated AMC's Site of the Week.
Read more about this topic: Cinema Blend
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