Models
The initial British Chrysler range consisted of Rootes-developed Hillman, Sunbeam and Humber vehicles. The first British Chrysler to wear a Chrysler badge was the 1975 Alpine, and a year later the remaining Hillman range was rebadged as Chryslers, while Chrysler's French range retained the Simca badge. The French version of the Chrysler Alpine was the Simca 1307/1308.
Chrysler UK's next major launch was the 1977 Sunbeam, a three-door entry-level hatchback which effectively replaced the Hillman Imp and made use of the Avenger's rear-wheel drive chassis. In 1978, the company launched the mid-range Horizon, a five-door hatchback marketed as a more modern alternative to the Ford Escort, Vauxhall Viva and Austin Allegro. Sales of the British Chrysler range were reasonably strong throughout the 1980s.
Read more about this topic: Chrysler UK
Famous quotes containing the word models:
“... your problem is your role models were models.”
—Jane Wagner (b. 1935)
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—Judith Viorst (20th century)
“The parents who wish to lead a quiet life I would say: Tell your children that they are very naughty—much naughtier than most children; point to the young people of some acquaintances as models of perfection, and impress your own children with a deep sense of their own inferiority. You carry so many more guns than they do that they cannot fight you. This is called moral influence and it will enable you to bounce them as much as you please.”
—Samuel Butler (1835–1902)