Models
The initial British Chrysler range consisted of Rootes-developed Hillman, Sunbeam and Humber vehicles. The first British Chrysler to wear a Chrysler badge was the 1975 Alpine, and a year later the remaining Hillman range was rebadged as Chryslers, while Chrysler's French range retained the Simca badge. The French version of the Chrysler Alpine was the Simca 1307/1308.
Chrysler UK's next major launch was the 1977 Sunbeam, a three-door entry-level hatchback which effectively replaced the Hillman Imp and made use of the Avenger's rear-wheel drive chassis. In 1978, the company launched the mid-range Horizon, a five-door hatchback marketed as a more modern alternative to the Ford Escort, Vauxhall Viva and Austin Allegro. Sales of the British Chrysler range were reasonably strong throughout the 1980s.
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Famous quotes containing the word models:
“Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.”
—Marshall McLuhan (1911–1980)
“The greatest and truest models for all orators ... is Demosthenes. One who has not studied deeply and constantly all the great speeches of the great Athenian, is not prepared to speak in public. Only as the constant companion of Demosthenes, Burke, Fox, Canning and Webster, can we hope to become orators.”
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“French rhetorical models are too narrow for the English tradition. Most pernicious of French imports is the notion that there is no person behind a text. Is there anything more affected, aggressive, and relentlessly concrete than a Parisan intellectual behind his/her turgid text? The Parisian is a provincial when he pretends to speak for the universe.”
—Camille Paglia (b. 1947)