The Chrysler R platform, introduced for 1979, was essentially a slightly modernized version of Chrysler's 1971-78 intermediate B platform, which had its roots in the company's downsized 1962 full-size models. It was a response to the downsized 1977 Chevrolet Caprice and Ford LTD, but proved uncompetitive against the two completely redesigned and more efficient platforms. The short-lived rear wheel drive R platform was used for four models.
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“... a Christian has neither more nor less rights in our association than an atheist. When our platform becomes too narrow for people of all creeds and of no creeds, I myself cannot stand upon it.”
—Susan B. Anthony (1820–1906)