Books
Zook is an author of books and articles on business strategy, growth, and the importance of leadership economics, including the Profit from the Core trilogy. In 2001, he published Profit from the Core, which found that nine out of ten companies that had sustained profitable growth for a decade had focused on their core businesses, rather than diversification. The sequel, Beyond the Core, examines how companies that have fully exploited their core businesses can systematically and successfully expand beyond into related, or adjacent areas. Unstoppable completes the series and examines what to do when a previously viable growth formula of the past begins to approach its limits, and how companies can change their strategic focus and redefine their core. In 2010, Harvard Business School press published an updated version of Profit From the Core, subtitled "A Return to Growth in Turbulent Times." The updated edition describes how principles from the trilogy enabled companies to continue growing during the global financial crisis that began in 2008.
All three books are based on a growth study, begun in 1990 at Bain & Company, that involves thousands of companies worldwide. The study's findings have been expanded each year. A fourth book, "Repeatability," expands on the themes of the trilogy. It argues that complexity is a silent killer of profitable growth, while successful companies endure by maintaining simplicity at their core.
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“The books one has written in the past have two surprises in store: one couldn’t write them again, and wouldn’t want to.”
—Jean Rostand (1894–1977)
“There is no luck in literary reputation. They who make up the final verdict upon every book are not the partial and noisy readers of the hour when it appears; but a court as of angels, a public not to be bribed, not to be entreated, and not to be overawed, decides upon every man’s title to fame. Only those books come down which deserve to last.”
—Ralph Waldo Emerson (1803–1882)
“The books one reads in childhood, and perhaps most of all the bad and good bad books, create in one’s mind a sort of false map of the world, a series of fabulous countries into which one can retreat at odd moments throughout the rest of life, and which in some cases can survive a visit to the real countries which they are supposed to represent.”
—George Orwell (1903–1950)