Child World was an American chain of toy stores that was founded in Avon, Massachusetts, in 1970. Child World once boasted 182 stores and revenues of approximately $830 million annually. From 1977 until its closure Child World also operated the Children's Palace chain of stores after acquiring it from Kobacker Stores, and later incorporated most of the aesthetic design features from the latter chain into Child World stores.
Read more about Child World: Beginnings and Early Expansion, Downfall, Store Design, Mascot, Video Catalog
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“Play for young children is not recreation activity,... It is not leisure-time activity nor escape activity.... Play is thinking time for young children. It is language time. Problem-solving time. It is memory time, planning time, investigating time. It is organization-of-ideas time, when the young child uses his mind and body and his social skills and all his powers in response to the stimuli he has met.”
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