Da Ai Television
Cheng Yen it was officially launched 'Da Ai Satellite Television' (慈濟大愛電視台; Cí jì Dà Ài Diàn Shì Tái) a 24-hours in daily of satellite television station on 1 January 1998. The goal behind this effort was to provide television that was free from violence, war, exploitation, and other negative things that pollute the human spirit.
Da Ai continues to operate today. Commercial-free, it operates twenty-four hours a day and is partially funded by a nationwide recycling effort. Individuals and corporations also provide donations to allow the channel to maintain its commercial-free status.
Da Ai features non-political news generally free of negativity and violence, teaching lectures from Cheng Yen and serial programs designed to extol the virtues of living a good life, often profiling people who made major changes in their life for the better.
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Famous quotes containing the word television:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)