Distribution
Theatrical distribution rights were pre-sold to distributors in several major territories, including France, the United Kingdom, Scandinavia, Italy, and Japan (Nikkatsu); Twentieth Century Fox bought the Spanish theatrical and home video rights. IFC Films paid a low seven-figure sum to acquire all North American rights to Che after production had completed and released it on December 12, 2008 in New York City and Los Angeles in order to qualify it for the Academy Awards. The "special roadshow edition" in N.Y.C. and L.A. was initially planned as a one-week special engagement—complete with intermission and including a full-color printed program—but strong box-office results led to its re-opening for two weeks on January 9, 2009 as two separate films, titled Che Part 1: The Argentine and Che Part 2: Guerrilla. Soderbergh said that the program's inspiration came from the 70 mm engagements for Francis Ford Coppola's Apocalypse Now. The film was expanded to additional markets on January 16 and 22 both as a single film and as two separate films. IFC made the films available through video on demand on January 21 on all major cable and satellite providers in both standard and high definition versions.
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