Champagne Charlie
In 1852, Charles Heidsieck first visited the United States and toured the New England area and New York State. He quickly saw the potential for the American market and retained an agent to facilitate his import sales. The mass import of Champagne was met with roaring success and record sales. When Heidsieck returned five years later, he was greeted in New York City with pomp and celebration with massive newspaper coverage and banquet receptions held in his honor. With this and subsequent trips, he developed the persona of Champagne Charlie that was a fixture of the New York high society scene.
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