Center For Nutrition Policy and Promotion - Nutrition Marketing and Communication Division

Nutrition Marketing and Communication Division

The Nutrition Marketing and Communication Division (NMCD) designs, leads, and implements a wide range of nutrition education, marketing, communications, and promotion projects. The NMCD helps consumers, on a national scale, adopt behaviors for making wise food choices and being physically active. This Division also plans and coordinates marketing and communications research involving consumers, health professionals, and nutrition educators. The NMCD develops, leads, and manages public and private partnerships to help multiply the reach of tested nutrition and health messages, works actively with USDA's Nutrition Communicator's Network of public-private partners, and is an active participant in the implementation of the Administration's Let's Move Campaign. The Nutrition Communicators Network is composed of thousands of Community and dozens of National Strategic Partners that have signed on to magnify USDA's new MyPlate campaign to expand the reach of 2010 Dietary Guidelines for Americans messages. The NMCD provides customer support to consumers and professionals and manages the USDA's new ChooseMyPlate.gov website.


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