MyPlate and The ChooseMyPlate.gov Website
MyPlate, USDA's new food icon is designed as a visual reminder for consumers to build a healthy plate at mealtimes. It replaces MyPyramid and the Food Guide Pyramid as the Government's primary food group symbol. MyPlate is intentionally uncomplicated and serves as a familiar mealtime symbol to remind consumers to think about choosing healthier foods. MyPlate was launched along with the supporting multi-year, multi-modal communications campaign to disseminate the 2010 Dietary Guidelines nutrition messages on June 2, 2011, by the First Lady, Michelle Obama, and Agriculture Secretary Tom Vilsack. The Deputy Director of USDA's Center for Nutrition Policy and Promotion, Dr. Robert Post, led the effort to research, design, and communicate the new MyPlate initiative. Information about MyPlate as well as the tools to implement the Dietary Guidelines are at ChooseMyPlate.gov.
Read more about this topic: Center For Nutrition Policy And Promotion