Young Lions Competition
The Young Lions Competition (previously known as the Young Creatives competition, which started in 1995) is open to advertising professionals up to 28 years old working in teams of two. The competition takes place during the festival week in Cannes in four divisions: print, cyber, film and media.
In the print competition, an art director and a copywriter are given 24 hours to create a print ad to promote a charity or organisation chosen by the Young Lions Competition. Print teams consider this "brief" overnight and have between 08:00 and 20:00 the following day to create their ad. The cyber competition is structured in the same way, with teams comprising a copywriter and a web designer.
In the film competition, teams of two are given two days to create a 30-second commercial. The media competition, added in 2008, challenges teams to develop an innovative media strategy within a budget of $1,000,000.
Read more about this topic: Cannes Lions International Advertising Festival
Famous quotes containing the words young, lions and/or competition:
“Heat of blood makes young people change their inclinations often, and habit makes old ones keep to theirs a great while.”
—François, Duc De La Rochefoucauld (1613–1680)
“Sure, you can love your child when he or she has just brought home a report card with straight “A’s.” It’s a lot harder, though, to show the same love when teachers call you from school to tell you that your child hasn’t handed in any homework since the beginning of the term.”
—The Lions Clubs International and the Quest Nation. The Surprising Years, II, ch.3 (1985)
“Playing games with agreed upon rules helps children learn to live by rules, establish the delicate balance between competition and cooperation, between fair play and justice and exploitation and abuse of these for personal gain. It helps them learn to manage the warmth of winning and the hurt of losing; it helps them to believe that there will be another chance to win the next time.”
—James P. Comer (20th century)