Cannes Lions International Advertising Festival - Young Lions Competition

Young Lions Competition

The Young Lions Competition (previously known as the Young Creatives competition, which started in 1995) is open to advertising professionals up to 28 years old working in teams of two. The competition takes place during the festival week in Cannes in four divisions: print, cyber, film and media.

In the print competition, an art director and a copywriter are given 24 hours to create a print ad to promote a charity or organisation chosen by the Young Lions Competition. Print teams consider this "brief" overnight and have between 08:00 and 20:00 the following day to create their ad. The cyber competition is structured in the same way, with teams comprising a copywriter and a web designer.

In the film competition, teams of two are given two days to create a 30-second commercial. The media competition, added in 2008, challenges teams to develop an innovative media strategy within a budget of $1,000,000.

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