Young Lions Competition
The Young Lions Competition (previously known as the Young Creatives competition, which started in 1995) is open to advertising professionals up to 28 years old working in teams of two. The competition takes place during the festival week in Cannes in four divisions: print, cyber, film and media.
In the print competition, an art director and a copywriter are given 24 hours to create a print ad to promote a charity or organisation chosen by the Young Lions Competition. Print teams consider this "brief" overnight and have between 08:00 and 20:00 the following day to create their ad. The cyber competition is structured in the same way, with teams comprising a copywriter and a web designer.
In the film competition, teams of two are given two days to create a 30-second commercial. The media competition, added in 2008, challenges teams to develop an innovative media strategy within a budget of $1,000,000.
Read more about this topic: Cannes Lions International Advertising Festival
Famous quotes containing the words young, lions and/or competition:
“May Allah keep her
And other wives from me. But this young slave
For the Caliph? Well, only her thin mouth to save
My soul I can’t forget, nor her slack eyes:
The oasis of age is sand and lies.”
—Allen Tate (1899–1979)
“There is no magic decoding ring that will help us read our young adolescent’s feelings. Rather, what we need to do is hold out our antennae in the hope that we’ll pick up the right signals.”
—The Lions Clubs International and the Quest Nation. The Surprising Years, III, ch.4 (1985)
“Like many businessmen of genius he learned that free competition was wasteful, monopoly efficient. And so he simply set about achieving that efficient monopoly.”
—Mario Puzo (b. 1920)