Canadian Wine - Market Share

Market Share

Canadian wines have a less than 50 percent share of the Canadian wine market, making Canada one of the few wine-producing countries where domestically produced wines do not hold a dominant share. Wine in general has been increasing its market share against other alcoholic beverages (beer and spirits): since the late 1990s wine has increased its market share from 21% to 28% and since 2007 wine sales have increased by 9.5% to $5 billion.

While there are many small Canadian wineries, the domestic wine market has long been dominated by two companies, Vincor International and Andres Wines. In 2006, Vincor International, which had grown aggressively in previous years by acquiring wineries in California, Australia and New Zealand, was itself acquired by Constellation Brands, a U.S. based company and one of the primary consolidators of the global wine business.