Media Partnerships
Call For Action (CFA) is a grassroots organization with over 49 years experience in providing broadcasters with image branding by assisting viewers and listeners who turn to local media outlets for problem solving and fair treatment in the marketplace. Each media partner signs a CFA Subscription Agreement guaranteeing the station exclusive rights to CFA within the station's market. The agreement also assures the local CFA of the station's support, while making clear the non-political and non-commercial character of Call For Action. Working with CFA allows stations to partner community service with on-air content in a way that generates unique local content, brand loyalty, and greater personal interaction with very little impact on a broadcaster's budget.
The success and growth of Call For Action is due in large part to the continuous support of its broadcast partners. Radio and television stations provide Call For Action with space, supplies and on-air promotion of CFA services. This cooperation enables Call For Action to be an integral part of the community and gives volunteers much needed clout when working on a consumer’s behalf. Many of the stations air Call For Action stories daily. Through this union, Call For Action is able to reach over 56 million people worldwide.
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Famous quotes containing the word media:
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)