Cabbage Patch Kids Brand
The original 1982 Cabbage Patch Kids license agreement with Coleco Industries was negotiated and signed by Roger L. Schlaifer on behalf of Schlaifer Nance & Company, the exclusive worldwide licensing agency for Roberts' company.
SN&C president Roger Schlaifer was responsible for originating the name, designing all of the graphics and packaging, as well as co-authoring, with his wife Susanne Nance, "The Legend of the Cabbage Patch Kids." Following Schlaifer Nance & Company's signing of Coleco Industries, SN&C signed over one hundred and fifty licenses for branded products ranging from the first children's diapers and low-sugar cereal to clothing, backyard pools, and thousands of other children's products — generating over $2 billion in retail sales for 1984, alone. Total sales during the Schlaifers' tenure exceeded $4.5 billion. After SN&C sold its exclusive licensing rights to Roberts' company, rights to the dolls were acquired by Hasbro and a succession of other toy companies. While sales of the dolls and other licensed products declined precipitously since the sale, the dolls have become a mainstay of the toy industry, and one of the few long-running doll brands in history.
Read more about this topic: Cabbage Patch Kids
Famous quotes containing the words cabbage, patch, kids and/or brand:
“All his happier dreams came true
A small old house, wife, daughter, son,
Grounds where plum and cabbage grew,
Poets and Wits about him drew;
“What then?”sang Plato’s ghost, “what then?””
—William Butler Yeats (1865–1939)
“I sing a hero’s head, large eye
And bearded bronze, but not a man,
Although I patch him as I can
And reach through him almost to man.”
—Wallace Stevens (1879–1955)
“When our kids are young, many of us rush out to buy a cute little baby book to record the meaningful events of our young child’s life...But I’ve often thought there should be a second book, one with room to record the moral milestones of our child’s lives. There might be space to record dates she first shared or showed compassion or befriended a new student or thought of sending Grandma a get-well card or told the truth despite its cost.”
—Fred G. Gosman (20th century)
“Well, you look so pretty in it
Honey, can I jump on it sometime?
Yes, I just wanna see
If it’s really that expensive kind
You know it balances on your head
Just like a mattress balances
On a bottle of wine
Your brand new leopard-skin pill-box hat.”
—Bob Dylan [Robert Allen Zimmerman] (b. 1941)