Advertising and Public Service Announcements
BusRadio partnered with non-profit organizations to bring PSAs to kids and to reinforce the missions of these organizations. An average of four minutes of every hour of programming was devoted to PSAs and bus safety tips from these and other partners:
- City Year
- Students Against Destructive Decisions
- President's Council on Physical Fitness and Sports
- Take Pride in America
- Stand Up for Kids
- National Eating Disorders Association
- Afterschool Alliance
- Do Something
- KaBoom
- Ad Council
- National Association of Pupil Transportation
- National Association of State Directors of Pupil Transportation Services
BusRadio included an average of four minutes per hour of paid commercials appropriate for the particular age group. The company encouraged its sponsors to deliver "positive, socially responsible" messages and the company actively sought partnerships with sports and activity-related companies, as well as companies that provide healthy food and drink alternatives. BusRadio claims advertisers for products contrary to the healthy lifestyle mission, such as fast food chains, were not welcome to advertise on BusRadio.
All messages were subject to the strict content guidelines developed by BusRadio’s independent content review board and were carefully reviewed for "age appropriate" content and subject matter.
Read more about this topic: Bus Radio
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