Bus Radio
BusRadio was an American company established in 2004, with the goal of providing several services to school buses, their drivers and passengers. It was envisioned that the service would transmit music, original programming, public service announcements (PSAs) and paid commercials to school children travelling on school buses in selected school districts. BusRadio was based in Needham, Massachusetts.
Programming was broadcast to the buses via a proprietary radio unit, which downloads BusRadio programming. Other features on the radio unit include GPS, driver panic buttons connected to local emergency services, and internal and external PA systems.
The Busradio service is not unlike similar services used at retail chains, such as Muzak, PlayNetwork and the In-Store Broadcasting Network.
On September 28, 2009, BusRadio announced that they would be closing down. At its peak, Busradio enlisted up to 300 school districts and 10,000 buses in 24 states.
Read more about Bus Radio: Programming, Advertising and Public Service Announcements, Criticism and Opposition
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