Bubblegum Alley - Controversy

Controversy

Agreement whether these gum-covered walls should remain a part of quaint downtown San Luis Obispo has not been reached since its founding. While the town historian and some local politicians consider this alley to be an “eyesore”, the Chamber of Commerce lists it as a “special attraction”.

While some bubble with joy at the unique spectacle, others consider this spot to be a giant cleaning project that a select few are getting stuck with. The Telegram Tribune reported that Bill Hales, a local pub owner, pays for the alley to be steam-cleaned once a month. Jim Kilbride’s business, Natural Selection, is right beside the alley and he has to scrape chewed wads of gum off of his windows every Monday morning. Hales and Kilbride agree that it is not the gooey gum that bothers them, but rather the tendency of people to use the alley as a public restroom. There have been talks about lighting it, gating it, creating an entrance, and handing out hoses. So far, hoses have been handed out to store owners.

Store owners’ complaints concerning upkeep are countered by the argument that it increases foot traffic and business. Debrorah Holley, administrator of the Downtown Business Improvement Association, admits that despite the obvious problems it causes, it is nonetheless a landmark. This one-of-a-kind spectacle attracts tourists to the downtown, in such large numbers that there used to be a local radio station DJ that led people on bimonthly tours of the “Gum Alley gallery”. Gumball machines can be found in most stores nearby, benefiting from the alley's popularity, and most downtown businesses value the attraction.

The strength of the alley has been tested by angry store owners, ecologically minded locals, scrapers, and even fire hoses. In 1985, firemen hosed down the sticky walls, but the gum-chewers proved to be more determined than ever. Within the month fresh wads appeared on the wall and Bubblegum Alley once again prevailed. The red bricks that lie beneath this unusual mask have been hidden since the 1960s.

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