Broadway Theater District (Los Angeles) - Preservation and Renovation Efforts

Preservation and Renovation Efforts

The district has been the subject of preservation and restoration efforts since the 1980s. In 1987, the Los Angeles Conservancy started a program called "Last Remaining Seats" in which the old movie palaces were opened each summer to show classic Hollywood movies. In 1994, the Conservancy's associate director, Gregg Davidson, noted: "When we started this, the naysayers said no one will go downtown to an old theater to see an old movie in the middle of the summer, but we get a number of people who have never seen a movie in a theater with a balcony. The older people (go) for nostalgia. And the movie people—seeing a classic film on a big screen is a different experience." After attending a Conservancy screening, one writer noted: "The other night I went to the movies and was transported to a world of powdered wigs and hoop skirts, a rococo fantasy of gilded cherubs and crystal chandeliers. And then the film started."

Despite preservation efforts, many of the theaters have been converted to other uses, including flea markets and churches. The Broadway movie palaces fell victim to a number of circumstances, including changing demographics and tastes, a downtown location that was perceived as dangerous at night, and high maintenance costs for aging facilities. With the closure of the Loew's State Theater in 1998, the Orpheum and the Palace were the only two still screening films.

In 2006, the Los Angeles Times wrote: "Of all of L.A.'s many hidden gems, maybe none is as sparkling nor as hidden as the Broadway theater district downtown." Bemoaning the possible loss of such gems, the same writer noted: "L.A. gave birth to the movies. To lose the astonishing nurseries where the medium grew up would be tragic."

In 2008, the City of Los Angeles launched a $40-million campaign to revitalize the Broadway district, known as the "Bringing Back Broadway" campaign. Some Latino merchants in the district expressed concern that the campaign was an effort to spread the largely Anglo gentrification taking hold in other parts of downtown to an area that has become the city's leading Latino shopping district. A worker at one of the district's bridal shops noted, "On one side, I like the idea. The only thing is that I don't think they want our types of businesses."