Britannia Airways - Competitors

Competitors

At the time of rebranding, Britannia was the largest charter airline in the United Kingdom, its position of market dominance being owed to the growth of Thomsons. Initially its main competitor was British Airtours. The 1980s saw the growth of Monarch Airlines as a credible competitor. In the 1990s Air 2000, Airtours International Airways, First Choice Airways and Flying Colours Airlines grew as competitors. Its main competitor at the time of rebranding was Thomas Cook Airlines.