Advertising Controversy
Early into the 2010/2011 academic year, a new advertising campaign sparked controversy for the University College. The campaign, known as Bresia Bold, was meant to call attention to Bresia's unique position as the only university-level women's college in Canada through edgy, (quasi-)feminist marketing. A sign, displaying a former Brescia student and the message: "Her mind is as sharp as her heels", was the source of said controversy. Amidst claims that it "enforced gender stereotypes", "heteronormativity", and "focus on appearances rather than substance", the advertisement was removed from Brescia's campus.
Read more about this topic: Brescia University College
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