A breakfast cereal (or just cereal) is a food made from processed grains that is often eaten with the first meal of the day. It is often eaten cold, usually mixed with milk (e.g. cow's milk, soy milk, rice milk, almond milk), juice, water, or yogurt, and sometimes fruit, but may be eaten dry. Some companies promote their products for the health benefits from eating oat-based and high-fiber cereals. Cereals may be fortified with vitamins. Some cereals are made with high sugar content. Many breakfast cereals are produced via extrusion.
The breakfast cereal industry has gross profit margins of 40-45%, 90% penetration in some markets, and steady and continued growth throughout its history.
Read more about Breakfast Cereal: History, Processing, Muesli, Warm Cereals, Gluten-free
Famous quotes containing the words breakfast and/or cereal:
“Like plowing, housework makes the ground ready for the germination of family life. The kids will not invite a teacher home if beer cans litter the living room. The family isn’t likely to have breakfast together if somebody didn’t remember to buy eggs, milk, or muffins. Housework maintains an orderly setting in which family life can flourish.”
—Letty Cottin Pogrebin (20th century)
“To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.”
—Philip Roth (b. 1933)