Definitions
In 2001 Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generation segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistency in customer satisfaction.
Read more about this topic: Brand Management
Famous quotes containing the word definitions:
“The loosening, for some people, of rigid role definitions for men and women has shown that dads can be great at calming babies—if they take the time and make the effort to learn how. It’s that time and effort that not only teaches the dad how to calm the babies, but also turns him into a parent, just as the time and effort the mother puts into the babies turns her into a parent.”
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