Magic and Logic
Brand implementation does not involve the design or creation of brand identity; brand implementation agencies work closely with branding agencies to ensure that their work is applied accurately and consistently. This relationship is referred to as Magic and Logic (RTM of Marketing Supply Chain International). Branding agencies look after the Magic (creative) and brand implementation agencies look after the Logic (implementation).
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Famous quotes containing the words magic and, magic and/or logic:
“Mistress, there are portents abroad of magic and might,
And things that are yet to be done. Open the door!”
—Elizabeth Jane Coatsworth (b. 1893)
“The pleasure of eloquence is in greatest part owing often to the stimulus of the occasion which produces it,—to the magic of sympathy, which exalts the feeling of each by radiating on him the feeling of all.”
—Ralph Waldo Emerson (1803–1882)
“seizing the swift logic of a woman,
Curse God and die.”
—Edwin Arlington Robinson (1869–1935)