Magic and Logic
Brand implementation does not involve the design or creation of brand identity; brand implementation agencies work closely with branding agencies to ensure that their work is applied accurately and consistently. This relationship is referred to as Magic and Logic (RTM of Marketing Supply Chain International). Branding agencies look after the Magic (creative) and brand implementation agencies look after the Logic (implementation).
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Famous quotes containing the words magic and, magic and/or logic:
“Mistress, there are portents abroad of magic and might,
And things that are yet to be done. Open the door!”
—Elizabeth Jane Coatsworth (b. 1893)
“The Prospero of poisons, the Faustus of the front,
bringing mental magic to modern armament.”
—Tony Harrison (b. 1953)
“There is no morality by instinct.... There is no social salvation—in the end—without taking thought; without mastery of logic and application of logic to human experience.”
—Katharine Fullerton Gerould (1879–1944)