Magic and Logic
Brand implementation does not involve the design or creation of brand identity; brand implementation agencies work closely with branding agencies to ensure that their work is applied accurately and consistently. This relationship is referred to as Magic and Logic (RTM of Marketing Supply Chain International). Branding agencies look after the Magic (creative) and brand implementation agencies look after the Logic (implementation).
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Famous quotes containing the words magic and, magic and/or logic:
“Mistress, there are portents abroad of magic and might,
And things that are yet to be done. Open the door!”
—Elizabeth Jane Coatsworth (b. 1893)
“A full bosom is actually a millstone around a woman’s neck: it endears her to the men who want to make their mammet of her, but she is never allowed to think that their popping eyes actually see her. Her breasts ... are not parts of a person but lures slung around her neck, to be kneaded and twisted like magic putty, or mumbled and mouthed like lolly ices.”
—Germaine Greer (b. 1939)
“Histories make men wise; poets witty; the mathematics subtle; natural philosophy deep; moral grave; logic and rhetoric able to contend.”
—Francis Bacon (1561–1626)