Brand Hong Kong, or (BrandHK), was launched in 2001 as a government program designed to promote Hong Kong as "Asia’s World City". In 2010, following a major review and public engagement exercise, BrandHK was updated, incorporating changes to its visual identity, core values, attributes and brand platform.
Read more about Brand Hong Kong: History, DNA, The Hong Kong Dragon, Managing Brand Hong Kong
Famous quotes containing the word brand:
“Don’t waste time trying to break a man’s heart; be satisfied if you can just manage to chip it in a brand new place.”
—Helen Rowland (1875–1950)