Brand Hong Kong, or (BrandHK), was launched in 2001 as a government program designed to promote Hong Kong as "Asia’s World City". In 2010, following a major review and public engagement exercise, BrandHK was updated, incorporating changes to its visual identity, core values, attributes and brand platform.
Read more about Brand Hong Kong: History, DNA, The Hong Kong Dragon, Managing Brand Hong Kong
Famous quotes containing the word brand:
“Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.”
—George Eliot [Mary Ann (or Marian)