Brand Hong Kong, or (BrandHK), was launched in 2001 as a government program designed to promote Hong Kong as "Asia’s World City". In 2010, following a major review and public engagement exercise, BrandHK was updated, incorporating changes to its visual identity, core values, attributes and brand platform.
Read more about Brand Hong Kong: History, DNA, The Hong Kong Dragon, Managing Brand Hong Kong
Famous quotes containing the word brand:
“Well, you look so pretty in it
Honey, can I jump on it sometime?
Yes, I just wanna see
If it’s really that expensive kind
You know it balances on your head
Just like a mattress balances
On a bottle of wine
Your brand new leopard-skin pill-box hat.”
—Bob Dylan [Robert Allen Zimmerman] (b. 1941)