Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.
Brand awareness is the extent to which the consumer associates the brand with the product he desires to buy. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand logo. Brand awareness is an essential part of brand development which helps the brand to stand out from the others in this monopolistically competitive market.
A brand name that is well known to the great majority of households is also called a household name.
Read more about Brand Awareness: Importance, Types of Brand Awareness, Methodologies, Challenges
Famous quotes containing the words brand and/or awareness:
“Well, you look so pretty in it
Honey, can I jump on it sometime?
Yes, I just wanna see
If it’s really that expensive kind
You know it balances on your head
Just like a mattress balances
On a bottle of wine
Your brand new leopard-skin pill-box hat.”
—Bob Dylan [Robert Allen Zimmerman] (b. 1941)
“The awareness of the all-surpassing importance of social groups is now general property in America.”
—Johan Huizinga (1872–1945)