Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.
Brand awareness is the extent to which the consumer associates the brand with the product he desires to buy. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand logo. Brand awareness is an essential part of brand development which helps the brand to stand out from the others in this monopolistically competitive market.
A brand name that is well known to the great majority of households is also called a household name.
Read more about Brand Awareness: Importance, Types of Brand Awareness, Methodologies, Challenges
Famous quotes containing the words brand and/or awareness:
“Tell me what brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals.”
—Abraham Lincoln (1809–1865)
“The awareness of the all-surpassing importance of social groups is now general property in America.”
—Johan Huizinga (1872–1945)