Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
““Must a name mean something?” Alice asked doubtfully.
“Of course it must,” Humpty Dumpty said with a short laugh: “my name means the shape I am—and a good handsome shape it is, too. With a name like yours, you might be any shape, almost.””
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)
“And yonder in the gymnasts’ garden thrives
The self-sown, self-begotten shape that gives
Athenian intellect its mastery,
Even the grey-leaved olive-tree
Miracle-bred out of the living stone....”
—William Butler Yeats (1865–1939)
“his fear of the word “veil”;
and in the shape of a ship,
still another who slept.”
—Joáo Cabral De Melo Neto (b. 1920)