Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“To know oneself, one should assert oneself. Psychology is action, not thinking about oneself. We continue to shape our personality all our life. If we knew ourselves perfectly, we should die.”
—Albert Camus (1913–1960)
“If I commit suicide, it will not be to destroy myself but to put myself back together again. Suicide will be for me only one means of violently reconquering myself, of brutally invading my being, of anticipating the unpredictable approaches of God. By suicide, I reintroduce my design in nature, I shall for the first time give things the shape of my will.”
—Antonin Artaud (1896–1948)
“‘A Shape all light, which with one hand did fling
Dew on the earth, as if she were the dawn,
And the invisible rain did ever sing
‘A silver music on the mossy lawn;”
—Percy Bysshe Shelley (1792–1822)