Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“But a camel’s all lumpy
And bumpy and humpy—
Any shape does for me.”
—Charles Edward Carryl (1841–1920)
“We cannot shape our children according to our ideas,
We must keep and love them as God gave them to us.”
—Johann Wolfgang Von Goethe (1749–1832)
“We cannot and must not get rid of nor deny our characteristics. But we can give them shape and direction.”
—Johann Wolfgang Von Goethe (1749–1832)