Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“An unlicked bear”
—Trans. by Johanna Prins.
Dutch expression meaning “a boor”: from the old belief that bear cubs are licked into shape by their mothers.
“somewhere in sands of the desert
A shape with lion body and the head of a man,
A gaze blank and pitiless as the sun,
Is moving its slow thighs, while all about it
Reel shadows of the indignant desert birds.”
—William Butler Yeats (1865–1939)
“his fear of the word “veil”;
and in the shape of a ship,
still another who slept.”
—Joáo Cabral De Melo Neto (b. 1920)