Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“You’re a business idea in the shape of a man.”
—David Lean (1908–1991)
“Political image is like mixing cement. When it’s wet, you can move it around and shape it, but at some point it hardens and there’s almost nothing you can do to reshape it.”
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“his fear of the word “veil”;
and in the shape of a ship,
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