Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“Somebody once said that I am incapable of drawing a man, but that I draw abstract things like despair, disillusion, despondency, sorrow, lapse of memory, exile, and that these things are sometimes in a shape that might be called Man or Woman.”
—James Thurber (1894–1961)
“Irish poets, learn your trade,
Sing whatever is well made,
Scorn the sort now growing up
All out of shape from toe to top,”
—William Butler Yeats (1865–1939)
“We cannot shape our children according to our ideas,
We must keep and love them as God gave them to us.”
—Johann Wolfgang Von Goethe (1749–1832)