Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“It is only a short step from exaggerating what we can find in the world to exaggerating our power to remake the world. Expecting more novelty than there is, more greatness than there is, and more strangeness than there is, we imagine ourselves masters of a plastic universe. But a world we can shape to our will ... is a shapeless world.”
—Daniel J. Boorstin (b. 1914)
“The shape of a rat?
It’s bigger than that.
It’s less than a leg
And more than a nose,
Just under the water
It usually goes.”
—Theodore Roethke (1908–1963)
“I know that each stage is not going to last forever. I used to think that when he was little. Whenever he was in a bad stage I thought that he was going to be like that for the rest of his life and that I’d better do something to shape him up. When he was in a good state, I thought he was going to be a perfect child and I would never have to worry; he was always going to stay that way.”
—Anonymous Parent of An Eight-Year-Old. As quoted in Between Generations by Ellen Galinsky, ch. 4 (1981)