Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“Somebody once said that I am incapable of drawing a man, but that I draw abstract things like despair, disillusion, despondency, sorrow, lapse of memory, exile, and that these things are sometimes in a shape that might be called Man or Woman.”
—James Thurber (1894–1961)
“Bid her paint till day of doom,
To this favour she must come.
Bid the merchant gather wealth,
The usurer exact by stealth,
The proud man beat it from his thought,
Yet to this shape all must be brought.”
—Francis Beaumont (1584-1616)
“There’s nothing constant in the world,
All ebb and flow, and every shape that’s born
Bears in its womb the seeds of change.”
—Ovid (Publius Ovidius Naso)