Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“After that it came to my door. Now it lives here.
And of course: it is a soft sound, soft as a seal’s ear,
that was caught between a shape and a shape and then returned to me.”
—Anne Sexton (1928–1974)
“But her shape is the least of my madness; she has things by which it is more pleasing to die.”
—Propertius Sextus (c. 50–16 B.C.)
“To know oneself, one should assert oneself. Psychology is action, not thinking about oneself. We continue to shape our personality all our life. If we knew ourselves perfectly, we should die.”
—Albert Camus (1913–1960)