Bounty (chocolate Bar) - Shape

Shape

In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".

Read more about this topic:  Bounty (chocolate Bar)

Famous quotes containing the word shape:

    “It is as real
    as splinters stuck in your ear. The noise we steal
    is half a bell. And outside cars whisk by on the suburban street
    and are there and are true.
    What else is this, this intricate shape of air?
    calling me, calling you.”
    —Anne Sexton (1928–1974)

    “We shape our buildings: thereafter they shape us.”
    —Winston Churchill (1874–1965)

    “Thus when I come to shape here at this table between my hands the story of my life and set it before you as a complete thing, I have to recall things gone far, gone deep, sunk into this life or that and become part of it; dreams, too, things surrounding me, and the inmates, those old half-articulate ghosts who keep up their hauntings by day and night ... shadows of people one might have been; unborn selves.”
    —Virginia Woolf (1882–1941)