Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“I used to say: “there is a God-shaped hole in me.” For a long time I stressed the absence, the hole. Now I find it is the shape which has become more important.”
—Salman Rushdie (b. 1948)
“Surely among a rich man’s flowering lawns,
Amid the rustle of his planted hills,
Life overflows without ambitious pains;
And rains down life until the basin spills,
And mounts more dizzy high the more it rains
As though to choose whatever shape it wills....”
—William Butler Yeats (1865–1939)
“We cannot and must not get rid of nor deny our characteristics. But we can give them shape and direction.”
—Johann Wolfgang Von Goethe (1749–1832)