Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“An unlicked bear”
—Trans. by Johanna Prins.
Dutch expression meaning “a boor”: from the old belief that bear cubs are licked into shape by their mothers.
“Irish poets, learn your trade,
Sing whatever is well made,
Scorn the sort now growing up
All out of shape from toe to top.”
—William Butler Yeats (1865–1939)
“There’s nothing constant in the world,
All ebb and flow, and every shape that’s born
Bears in its womb the seeds of change.”
—Ovid (Publius Ovidius Naso)