Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“There’s nothing constant in the world,
All ebb and flow, and every shape that’s born
Bears in its womb the seeds of change.”
—Ovid (Publius Ovidius Naso)
“There are men from whom nature or some peculiar destiny has removed the cover beneath which we hide our own madness. They are like thin-skinned insects whose visible play of muscles seem to make them deformed, though in fact, everything soon turns to its normal shape again.”
—E.T.A.W. (Ernst Theodor Amadeus Wilhelm)
“In the multitude of middle-aged men who go about their vocations in a daily course determined for them much in the same way as the tie of their cravats, there is always a good number who once meant to shape their own deeds and alter the world a little.”
—George Eliot [Mary Ann (or Marian)