Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“I used to say: “there is a God-shaped hole in me.” For a long time I stressed the absence, the hole. Now I find it is the shape which has become more important.”
—Salman Rushdie (b. 1948)
“Art, like Nature, has her monsters, things of bestial shape and with hideous voices.”
—Oscar Wilde (1854–1900)
“There’s nothing constant in the world,
All ebb and flow, and every shape that’s born
Bears in its womb the seeds of change.”
—Ovid (Publius Ovidius Naso)