Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“The gay world that flourished in the half-century between 1890 and the beginning of the Second World War, a highly visible, remarkably complex, and continually changing gay male world, took shape in New York City.... It is not supposed to have existed.”
—George Chauncey, U.S. educator, author. Gay New York: Gender, Urban Culture, and the Making of the Gay Male World, 1890-1940, p. 1, Basic Books (1994)
“The work of the world is common as mud.
Botched, it smears the hands, crumbles to dust.
But the thing worth doing well done
has a shape that satisfies, clean and evident.
...
The pitcher cries for water to carry
and a person for work that is real.”
—Marge Piercy (b. 1936)
“Fortuitous circumstances constitute the moulds that shape the majority of human lives, and the hasty impress of an accident is too often regarded as the relentless decree of all ordaining fate.”
—Augusta Evans (1835–1909)