Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“But her shape is the least of my madness; she has things by which it is more pleasing to die.”
—Propertius Sextus (c. 50–16 B.C.)
“The following general definition of an animal: a system of different organic molecules that have combined with one another, under the impulsion of a sensation similar to an obtuse and muffled sense of touch given to them by the creator of matter as a whole, until each one of them has found the most suitable position for its shape and comfort.”
—Denis Diderot (1713–1784)
“I know that each stage is not going to last forever. I used to think that when he was little. Whenever he was in a bad stage I thought that he was going to be like that for the rest of his life and that I’d better do something to shape him up. When he was in a good state, I thought he was going to be a perfect child and I would never have to worry; he was always going to stay that way.”
—Anonymous Parent of An Eight-Year-Old. As quoted in Between Generations by Ellen Galinsky, ch. 4 (1981)