Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“Most revolutionaries are potential Tories, because they imagine that everything can be put right by altering the shape of society; once that change is effected, as it sometimes is, they see no need for any other.”
—George Orwell (1903–1950)
“Man’s own youth is the world’s youth; at least he feels as if it were, and imagines that the earth’s granite substance is something not yet hardened, and which he can mould into whatever shape he likes.”
—Nathaniel Hawthorne (1804–1864)
“It is as real
as splinters stuck in your ear. The noise we steal
is half a bell. And outside cars whisk by on the suburban street
and are there and are true.
What else is this, this intricate shape of air?
calling me, calling you.”
—Anne Sexton (1928–1974)