Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“The beauty of the internal nature cannot be so far concealed by its accidental vesture, but that the spirit of its form shall communicate itself to the very disguise and indicate the shape it hides from the manner in which it is worn. A majestic form and graceful motions will express themselves through the most barbarous and tasteless costume.”
—Percy Bysshe Shelley (1792–1822)
“The gay world that flourished in the half-century between 1890 and the beginning of the Second World War, a highly visible, remarkably complex, and continually changing gay male world, took shape in New York City.... It is not supposed to have existed.”
—George Chauncey, U.S. educator, author. Gay New York: Gender, Urban Culture, and the Making of the Gay Male World, 1890-1940, p. 1, Basic Books (1994)
“Irish poets, learn your trade,
Sing whatever is well made,
Scorn the sort now growing up
All out of shape from toe to top,”
—William Butler Yeats (1865–1939)