Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“After that it came to my door. Now it lives here.
And of course: it is a soft sound, soft as a seal’s ear,
that was caught between a shape and a shape and then returned to me.”
—Anne Sexton (1928–1974)
“Most revolutionaries are potential Tories, because they imagine that everything can be put right by altering the shape of society; once that change is effected, as it sometimes is, they see no need for any other.”
—George Orwell (1903–1950)
“We cannot shape our children according to our ideas,
We must keep and love them as God gave them to us.”
—Johann Wolfgang Von Goethe (1749–1832)