Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“Art, like Nature, has her monsters, things of bestial shape and with hideous voices.”
—Oscar Wilde (1854–1900)
“I will soon be going out to shape all the singing tomorrows.”
—Gabriel Péri, French Communist leader. Letter, July 1942, written shortly before his execution by the Germans. Quoted in New York Times (April 11, 1943)
“It is as real
as splinters stuck in your ear. The noise we steal
is half a bell. And outside cars whisk by on the suburban street
and are there and are true.
What else is this, this intricate shape of air?
calling me, calling you.”
—Anne Sexton (1928–1974)