Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“And yonder in the gymnasts’ garden thrives
The self-sown, self-begotten shape that gives
Athenian intellect its mastery,
Even the grey-leaved olive-tree
Miracle-bred out of the living stone....”
—William Butler Yeats (1865–1939)
“The beauty of the internal nature cannot be so far concealed by its accidental vesture, but that the spirit of its form shall communicate itself to the very disguise and indicate the shape it hides from the manner in which it is worn. A majestic form and graceful motions will express themselves through the most barbarous and tasteless costume.”
—Percy Bysshe Shelley (1792–1822)
“I know that each stage is not going to last forever. I used to think that when he was little. Whenever he was in a bad stage I thought that he was going to be like that for the rest of his life and that I’d better do something to shape him up. When he was in a good state, I thought he was going to be a perfect child and I would never have to worry; he was always going to stay that way.”
—Anonymous Parent of An Eight-Year-Old. As quoted in Between Generations by Ellen Galinsky, ch. 4 (1981)