Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“The poet will prevail to be popular in spite of his faults, and in spite of his beauties too. He will hit the nail on the head, and we shall not know the shape of his hammer. He makes us free of his hearth and heart, which is greater than to offer one the freedom of a city.”
—Henry David Thoreau (1817–1862)
“How shall my animal
Whose wizard shape I trace in the cavernous skull,
Vessel of abscesses and exultation’s shell,
Endure burial under the spelling wall....”
—Dylan Thomas (1914–1953)
“Caught by the spectacle my mind turned round
As with the might of waters; an apt type
This label seemed of the utmost we can know,
Both of ourselves and of the universe;
And, on the shape of that unmoving man,
His steadfast face and sightless eyes, I gazed,
As if admonished from another world.”
—William Wordsworth (1770–1850)