Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
““Must a name mean something?” Alice asked doubtfully.
“Of course it must,” Humpty Dumpty said with a short laugh: “my name means the shape I am—and a good handsome shape it is, too. With a name like yours, you might be any shape, almost.””
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)
“If I commit suicide, it will not be to destroy myself but to put myself back together again. Suicide will be for me only one means of violently reconquering myself, of brutally invading my being, of anticipating the unpredictable approaches of God. By suicide, I reintroduce my design in nature, I shall for the first time give things the shape of my will.”
—Antonin Artaud (1896–1948)
“Surely among a rich man’s flowering lawns,
Amid the rustle of his planted hills,
Life overflows without ambitious pains;
And rains down life until the basin spills,
And mounts more dizzy high the more it rains
As though to choose whatever shape it wills....”
—William Butler Yeats (1865–1939)