Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“And yonder in the gymnasts’ garden thrives
The self-sown, self-begotten shape that gives
Athenian intellect its mastery,
Even the grey-leaved olive-tree
Miracle-bred out of the living stone....”
—William Butler Yeats (1865–1939)
“The work of the world is common as mud.
Botched, it smears the hands, crumbles to dust.
But the thing worth doing well done
has a shape that satisfies, clean and evident.
...
The pitcher cries for water to carry
and a person for work that is real.”
—Marge Piercy (b. 1936)
“The shape of a rat?
It’s bigger than that.
It’s less than a leg
And more than a nose,
Just under the water
It usually goes.”
—Theodore Roethke (1908–1963)