Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“Irish poets, learn your trade,
Sing whatever is well made,
Scorn the sort now growing up
All out of shape from toe to top,”
—William Butler Yeats (1865–1939)
“There are moments when very little truth would be enough to shape opinion. One might be hated at extremely low cost.”
—Jean Rostand (1894–1977)
“Man’s own youth is the world’s youth; at least he feels as if it were, and imagines that the earth’s granite substance is something not yet hardened, and which he can mould into whatever shape he likes.”
—Nathaniel Hawthorne (1804–1864)