Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“There are men from whom nature or some peculiar destiny has removed the cover beneath which we hide our own madness. They are like thin-skinned insects whose visible play of muscles seem to make them deformed, though in fact, everything soon turns to its normal shape again.”
—E.T.A.W. (Ernst Theodor Amadeus Wilhelm)
“And yonder in the gymnasts’ garden thrives
The self-sown, self-begotten shape that gives
Athenian intellect its mastery,
Even the grey-leaved olive-tree
Miracle-bred out of the living stone....”
—William Butler Yeats (1865–1939)
“Somebody once said that I am incapable of drawing a man, but that I draw abstract things like despair, disillusion, despondency, sorrow, lapse of memory, exile, and that these things are sometimes in a shape that might be called Man or Woman.”
—James Thurber (1894–1961)