Shape
In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".
Read more about this topic: Bounty (chocolate Bar)
Famous quotes containing the word shape:
“This whole day have I followed in the rocks,
And you have changed and flowed from shape to shape,
First as a raven on whose ancient wings
Scarcely a feather lingered, then you seemed
A weasel moving on from stone to stone....”
—William Butler Yeats (1865–1939)
“‘A Shape all light, which with one hand did fling
Dew on the earth, as if she were the dawn,
And the invisible rain did ever sing
‘A silver music on the mossy lawn;”
—Percy Bysshe Shelley (1792–1822)
“You’re a business idea in the shape of a man.”
—David Lean (1908–1991)