Bounty (chocolate Bar)

Bounty (chocolate Bar)

Bounty is a chocolate bar manufactured by Mars Incorporated and sold internationally. It is not marketed in the United States (with the exception of World Market and international sections of many supermarkets), where a similar product, Mounds, is marketed by Hershey's. Bounty was introduced in 1951 (UK/Canada).

It has a coconut filling enrobed with milk chocolate (sold in a blue wrapper) or dark chocolate (sold in a red wrapper) and is one of the few chocolates to come wrapped in two individual halves. Since 2006, a cherry flavoured version has also been available in Australia. This was originally a limited edition flavor, but then became officially available (Now discontinued). In Europe, a limited edition mango flavour was available in 2004-05 and in Russia and Ukraine in 2010.

Its television advertising has tended to feature tropical beaches with coconut palms.