Advertising
Tommy Lee Jones has been the most recognizable face of Boss since 2006, and he has appeared in print, display and television ads for Boss across Japan. Boss has released 38 commercials featuring Jones as “Alien Jones”, an alien who has come to Earth, in a human form, to learn about human culture. In the commercials, “Alien Jones” goes from one everyday job to the next, from a karaoke bar waiter to a doctor. In one of the last commercials “Alien Jones” leaves Earth, but quickly returns due to his love for Boss canned coffee.
Boss has teemed up with the creators of James Bond and Super Mario offering collectible figurines when you purchase one to two cans of boss coffee. There are a total of fifteen collectibles from the James Bond/007 campaign. Eight of the fifteen collectibles are on top of two Boss coffee cans, the other seven collectibles are on top single cans. After purchasing a total of twenty three cans, you have collected the entire 007 set. The Mario collection campaign started on September 18, 2012. A total of ten pull back Mario figures can be collected after purchasing ten cans of Boss coffee.
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Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)